I create, produce and publish across video, audio and social platforms. My work includes scripting, recording, editing, campaign planning and the daily work of getting ideas out into the world.
Every reel is an entire bespoke concept with its own structural pillar, archetype, colour palette and sigil. I write the full prose, compose and produce the audio, design the typography, and direct the character movement, sound design and words on screen. The colours, the fonts, the character, the movement, the sounds and the words on the screen are all created by me.
Archetype Short Reel
The Bone Shaker
Some moments stop your life without asking. Every life has a moment where the consequences of a decision become impossible to ignore.
Short and Long Form
Video & Social Content
Short videos, longer conversations, carousels and visual stories. I develop concepts, write scripts, film, record voiceovers, produce bespoke audio and edit the finished work across TikTok, YouTube, Instagram, Threads and Substack. These selections are examples and not limited to these styles.
TikTok
1.2k
84
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@annachitticksego
Pattern Mechanisms and subconscious resets
♫ original sound annachitticksego
Short Form Video · TikTok
Pattern Mechanisms
Concise daily vertical videos breaking down psychological loops, the wounded child, and behavioural resets under ninety seconds. Scripted, recorded and edited with direct pattern recognition tools to interrupt subconscious habits.
Videos relating to the twenty one day protocols. Scripted, recorded and produced as a cinematic curriculum series with visual systems diagrams, course notes and deep archetypal breakdowns.
Seven versions of self. Each slide breaks down a fracture point, a persona, and the behavioral pattern keeping it locked in place.
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annachitticksego Seven versions of self. A visual dissection of survival adaptations and identity collapse from my writing about the seven versions of self.
Visual Story · Instagram
The Seven Versions
Dynamic carousel sequences and video slides translating the seven versions of self from my writing about the seven versions of self into swipeable visual chapters. Built with high contrast brutalist typography, bespoke graphic architecture and rhythmic motion.
I also manage the ongoing channel work, including captions, scheduling, repurposing, community engagement and keeping the calendar organised. My production tools include CapCut, Canva, GarageBand and iMovie.
Audio & Voice
Podcast & Audio
More than 500 published podcast episodes spanning solo broadcasts, interviewing guests and being interviewed across other shows and platforms. My work covers research, scripting, hosting, recording, audio engineering and publishing, alongside bespoke show artwork, notes and promotional sound clips.
500+ Published Episodes · Spotify & Apple
My Ego Says Hi
The Gift That Keeps On Giving, Grief of a Widow
“I always use my life experiences as a tool. I want to make sure that I have not wasted my life by experiencing things with no meaning. I have to give everything a story. Especially when things are big and devastating like losing my husband.”
I plan campaigns and launches, write sales copy and develop the content that carries a project across its website, email and social channels. That includes landing pages, funnels and the publishing schedule behind a release.
My experience also covers search engine optimisation and answer engine optimisation, shaping and organising content so that people can find and understand the work through search and AI tools.
Human Patterns Decoded shows that process in practice, from its editorial premise and visual direction to the campaign plan, platform adaptations and publishing workflow.
Bringing a project to its audience through a structured creative system. In the Social Command Hub, ideas are developed from core premise into cross platform release schedules across video, audio, visuals and writing.
Workflow Case Study
Social Command Hub & Human Patterns Decoded
Human Patterns Decoded is a current project and my personal favourite. Every project, brand and business I create encompasses far more than a single piece of media. It becomes its own living ecosystem with its own voice, sound, colour and tone, shaping how it appears on social channels and how audiences respond. Nothing I work on is ever just one thing. The layers underneath remain mostly unseen, but there is an entire world of backstory, research and structural support sitting underneath every single creation I bring to life.
Step 01 · The Premise and Relatable Stories
Simplifying Pattern Recognition
The idea began with a desire to simplify the experience I have with seeing patterns and helping others to break them. My question was how I could make this relatable where I am not just preaching my skillset. That was when I decided to show real relatable stories. I came up with the idea of taking common types of people who express obvious traits, identifying the behavior so it can be seen clearly, showing what pattern underneath is normally driving it, and then giving people something practical they can use straight away to break that loop.
Step 02 · Attitude, Brand Angle and Ugly Yellow
Unapologetic Branding and Raw Voice
It needed attitude, a fresh branding angle different from my standard work, and something outside my personal comfort zone. The title became the bracket that stated exactly what it was doing. The colours with the ugly yellow and the black stayed true to my branded theme, coupled with an unapologetic, disrespectful, dirty raw and visceral tone and wording to give air to this idea.
Step 03 · Graphics, AI Tuning and The Production Engine
One Hundred Day Campaign Across Five Platforms
The graphics, imagery and delivery are all part of this aesthetic. A full one hundred day marketing plan was mapped across five platforms, with cross posting created and scheduled directly into the hub. All wording was originated by me and then toned up using AI. Playing with the artwork is still in play as we use a mix of characters and brutalism with luxury and reality. Sound design for the carousels and images matches the off the cuff tone of a sharp tool with an opinion.
The Three Beat Progression Framework
Beat 01 · Pattern Recognition
Exposing the Pattern
Breaking down recognizable archetypes with a stark mirror that stops the scroll and reveals the behavioural loop.
Beat 02 · Emotional Core
Exposing the Emotion
Reaching underneath the defense mechanism to uncover the raw grief, unspoken fear or child state wound.
Beat 03 · Visceral Reset
Somatic Release
Direct, practical somatic instructions people can use in that exact moment to discharge tension and break the pattern.
Multi Platform Asset Repurposing
Substack Notes to Threads
Notes and short observations from Substack are published directly on Threads as conversational sparks and fast reflections.
Carousels to Reels and Shorts
Swipeable visual carousels created for Instagram are voiced and recorded as video reels and shorts on TikTok and YouTube.
Single Images to Instagram Posts and TikTok Reels
Single standalone graphics and illustrations are shared as static posts on Instagram and transformed into visual video reels on TikTok.
Central Workspace Calendar
The Social Command Hub coordinates the five platform release schedule, tracks recording milestones, and balances broadcast dates.
Current Project
Human Patterns Decoded
Human Patterns Decoded explores the recurring behaviours we repeat, the mechanisms underneath them and the ways to interrupt the loop. Driven by a raw, visceral and unapologetic writing style stripped of poetic packaging, the work is paired with bespoke visual art, system diagrams, archetypal illustrations and symbolic maps. The project unfolds continuously across multiple social accounts in various formats, spanning long form Substack essays, short form video reels, audio commentary and bite sized visual breakdowns.
